Direct Marketing Tips – 5 Tips to Becoming a Better Direct Marketer!

Direct marketing is a type of advertising in which the marketer offers the product directly to the consumer. Different types of direct marketing include telephone sales, solicited or unsolicited emails, catalogs, leaflets, brochures, and coupons. These venues can make many people feel uncomfortable, so if you are a direct marketer or want to take a direct marketing approach here are five direct marketing tips that can help the process along.

1.Purchase Leads/mailing lists There are many different places that you can purchase mailing lists and leads. This would be a great way to jump start your direct marketing business without taking a huge financial risk. The best way to contact the leads that you purchase would be by phone. Remember that if you are purchasing for an e-mail list you have to contend with spam blockers and junk mail.

2. Generate Your Own Leads. Even better than purchasing leads, would be to generate your own leads. Start by educating yourself on how to develop your own lead generation machine. Then you can decide how you contact your leads, what you say to them and what you would like them to do next.

3. Know how how to reach your target market audience. If you are selling cleaning products you will want to market to women, or moms. If you are selling office furniture you will want to market to business owners. You need to know how to reach your target audience. When using direct marketing on the internet knowing how to use key words is crucial to reaching your target audience.

4. Key Words. A big part of reaching your target audience on the internet is understanding how to do key word research and how to use key words in your direct marketing. Key words are the words and phrases that people are using to search for information on the search engines. So, unless you know what those key words are and how to use them to your advantage, you will not be getting the optimal number of people looking at your product.

5. Have a positive attitude. When you are a using directing marketing especially when calling or e-mailing consumers you have to keep a positive attitude. They will trust you and want to hear what to have to say if you stay upbeat. Also, having a positive attitude and not getting discouraged will help you as you continue as a direct marketer.

Direct marketing does not have to be uncomfortable for you or for the consumer if have a product that will help the people that you are approaching. Purchasing leads, knowing your target consumers, understanding key words, and staying positive are just a few of many direct marketing tips that I can show you.

Direct Marketing Tips – Ultimate Direct Mail Marketing Guide!

Everyone seems to hate direct mail, and most companies have tried to use it without success. But with these direct marketing tips I want to transform your direct mail marketing from junk and spam to something that is really effective that the customer wants to receive.

Let’s look that this is 3 phases…

PHASE 1 – Think about your mailing list.

Is the data very old and are you confident that the source of the data is reliable?

I can’t tell you how important having a good list is. It does not matter if you already own it or are going to buy one you need to make sure that it’s up to date.

PHASE 2 – Targeting.

No set of direct marketing tips would be complete without talking about the idea of targeting.

Always keep one thing in mind:

“If you want to sell a ton of burgers, all you need is a hungry crowd” – Gary Halbert.

You should target the factors below:

* The persons age

* Location

* Lifestyle

* Schooling

* Likes and dislikes

* Buying behavior.

PHASE 3 – Market research.

You need to find out how the market think and the pain they are feeling which you can help to solve.

Luckily this is much easier today with online forums focused on each market niche.

PHASE 4 – Your marketing message.

You should make your message clear, persuasive and easy to understand. Don’t try and fill your direct mail with a load of information and products because you will just end up confusing your customers and will not get any sales.

Have one goal for each piece and do everything you can to achieve that goal.

Final thoughts.

Direct mail can be a great tool for your business if you go about it in the right way.

If you just follow these tips an 8.0% conversion rate is not uncommon.

Good luck.

For more ideas, tips and articles click here.

Why Should You Use an Updated Direct Marketing List?

To achieve success in direct mail marketing, the marketer needs to have the right mailing list. What is a mailing list? A direct mail marketing list contains the contact information of qualified leas along with other details that are relevant to a marketer. Using the mailing list, a business owner can launch advertising campaigns to reach out a targeted audience.

Indeed, it is very important to start with the right list so as not to waste time and money on a poor campaign. Many people often change their post mail addresses and email email addresses which is why it is important for a marketer to make sure that the list he uses is always updated.

Using an old listing could mean not reaching your intended audience and giving out your marketing mails to the wrong hands. On the contrary, a good list increases your chance of getting positive response out of your direct mail marketing campaign.

Direct Mail Marketing – Use Postcards? Or E-mails?

Direct mail marketing can be done both offline and online. If you choose the traditional method of direct marketing, sending postcards is the best way to advertise. On the other hand, if you have a business website or an online store, email marketing can surely increase your sales.

In order to boost their marketing potential to the fullest, many successful merchants use both offline and online direct marketing. Although the internet is a booming industry, traditional methods of advertising such as postcard marketing should never be overlooked.

Direct Mail Marketing Techniques

Let’s say for instance that you want to send out advertising postcards. To get the best results, it is recommended that you send via First Class Mailing to enjoy important mailing features such as the Return to Sender option. Although First Class Mailing may cost a little more than ordinary postage, you can be assured that your marketing letters will be delivered to their intended recipients.

If you are sending marketing emails, you need to be careful not to make the mistake of sending unsolicited emails as doing so can send a negative impression to people. In addition, it is easier to change email accounts so you need to do your research to make sure that the accounts you are sending to are still active.

There are standard rules in direct mail marketing that must be observed. Aside from not sending unsolicited emails, a marketer must also avoid spamming or bombarding the recipient with so many emails at one time. Most recipients would want to see both a Subscribe and Unsubscribe option for this gives them the idea that they can easily decide whether to accept messages or not from your company.

make sure that you are purchasing a mailing list from a reputable marketing list broker. Better yet, build up your own marketing listing by conducting market surveys or by offering free newsletters to visitors of your business website. Doing this will help you ensure that the people who signed up your listing are truly interested in your products or services.

Copyright (c) 2010 Luie De Von