How Keeping Up With Industry News Can Help Any Business – Even Direct Marketers

Last night after a good meal and some pleasant family time I found myself with a spare and very rare hour to myself. As I debated between taking a nice aromatic bath or reading my backlog of industry newsletters, my thirst for knowledge won out.

For someone who has spent more than twenty years in marketing and client services, I never turn away the chance to find out more about direct marketing. It never ceases to amaze me how companies and advertisers are able to find new and unique marketing methods to directly market to both businesses and consumers. That is why spending time reading industry news is part of my daily job.

Industry articles, newsletters and whitepapers are wonderful tools. Anyone in business can benefit from reading them. Remaining stagnant with your industry knowledge only serves to allow your clients to look elsewhere for the help they need. And you would have only yourself to blame. You expect your doctor to constantly keep abreast of new and cutting edge procedures and medicines. Why not do the same yourself?

Recently I was reading a paper by Robert Bly entitled “Secrets of Successful Business to Business Direct Marketing”. He makes some interesting and thought provoking testaments thanks to his many years in marketing. In one section he expounds:

“The business buyer is an information seeker, constantly on the lookout for information and advice that can help the buyer do the job better, increase profits, or advance his career.”

I cannot disagree with that. Direct marketing business to business is very different from direct marketing business to consumer. Drip marketing is very effective when marketing to a business as most will purchase a product or service after a long period of research. Consumers however are impulse buyers and one offer is all they need to see before whipping out the credit card. Where we disagree however is when he states:

“Don’t be afraid to write long copy in mailers, ads, and fulfillment brochures. Prospects will read your message – if it is interesting, important, and relevant to their needs.”

Sorry Robert, but most purchasing agents and company owners that I have dealt with over the years are consumers at heart. They purchase needed materials and services the same way a consumer would: what gives me the best value for my money. Directly marketing to them with an overload of information will have them tossing that mailer in the trash or deleting your email with the click of a button.

Whether a company uses direct marketing to attract another business or a consumer, always make sure your advertising makes the recipient want to know more. Show them where they can find out by directing them to a website, opting in through an email or responding with a return reply card. THEN send your brochure or booklet full of information.

When using direct marketing to a business, always be professional, knowledgeable and concise. Grab the buyer’s attention and lure them into finding out more. Your bottom line will thank you for it.

There are many more pieces of information in Robert’s report that have me thinking. Direct marketing experts like him are a wealth of knowledge. I have many more articles yet to read too. Who knows what I might still learn. If I do I will be sure to share.

Direct Marketing Copywriting – Tips to Explode Your Sales Today

We all know that copywriting is extremely important, but there is a specialized style of writing, called direct marketing copywriting, that is especially effective. If you have not worked to develop your direct marketing copywriting skills, then you need to take just a few moments to read this article. You will soon learn how you can start writing better copy that produces more sales than you ever thought possible.

Direct marketing copywriting involves a few things. One of its most important aspects is that it speaks to a specific market. The general term ‘copywriting’ just refers to writing words that are attempting to make a sale to anybody. But if you are speaking directly to a market that you have knowledge about, you can say so much more. For example, if you were trying to sell golf shoes, would you make more sales by writing copy that is targeted at anyone (golf players and non-golf players alike)? Or do you think that you would be able to make more money by speaking directly to those who are avid golf players? Of course you would make more money writing copy specifically for golf players.

This is something that most people just don’t understand when they sit down to write out a sales page. They need to speak directly to their target audience, directly to the market – hence, direct marketing copywriting.

How Do You Speak Directly To Your Market?
That’s simple – you get inside of their heads. You need to think like a potential customer. You don’t want to write your sales pages so it sounds good to just anyone. You want to write out your sales page so it sounds good to your market. What problems do your potential customers have? What are their likes? What are their dislikes? What have they tried to solve their problems? What works? What doesn’t work?

You should know the answer to all of these questions before you begin writing out your sales letters. Why? Because this knowledge will allow you to speak directly to your market! You can say things like, “If you are like I used to be, you’ve probably tired solution A and solution B, but found that the problem only got worse.” Or you could say something like, “I know that I didn’t want to try solution C because I don’t like to…” See what I’m doing here? I’m using the answers to the questions above to write out something that speaks to my readers.

You can’t just say “I know that you’ve tried everything! Now try this!” because that isn’t specific enough for anyone to connect to. No matter what you think, no one has ever tried every solution to a problem. You need to get specific, so people will read you direct marketing copywriting and say “Yes! I HAVE tried that and it didn’t work for me either!” Now they’re listening – believe me.

Direct Marketing Advertising – What Are the Advantages?

Each day, business owners are learning new ways to market their small businesses. But there is no doubt that direct marketing advertising is still one of the most popular of strategies. It has helped lots of entrepreneurs to increase their sales and be known in the market.

Before, direct mail marketing is done by sending out letters and postcards to their prospects. Today, many entrepreneurs use online direct mail advertising to reach out to a wider range of market over the internet. The following are the advantages of using direct mail advertising.

Reach out to your target market. Since marketing mails are sent directly to a specific group of people, a business owner can customize the message and the approach depending on the targeted recipients. This is why direct marketing has been proven to be very efficient in encouraging people to take positive action. Furthermore, marketing mails are sent exclusively to genuine leads so that the potential to get results is much greater compared to other forms of advertising.

Get your message across more easily. Before creating their marketing copy, merchants are advised to spend time studying their market. It is a good idea to send a different batch of marketing mails to every niche. Based on the demographics shown in your mailing list, what do you think is the best approach for your intended recipients?

Track the result of your direct marketing campaign better. It is easier to track the results of your campaign through direct mail marketing. If you sent marketing emails, for example, you can simply include a discount code in your message and instruct the customer to enter the code on their checkout if they wish to buy from your online shop. Monitoring the codes you received can allow you to gauge the result of your marketing campaign faster and better.

Direct marketing campaign can be done in a small scale. For entrepreneurs who must work on a limited budget, a small scale direct marketing campaign can be executed without difficulty. For example, you can send marketing emails to a small group of people and wait for the results before launching a bigger campaign or committing a larger budget.

Gain brand name recognition. Direct mail marketing is all about repetition. You need to send your marketing mails to same recipients at least three times or more at the right intervals. Hence, if you include your brand name and logo with all your marketing mails, people will become familiar with your company and remember you more easily.

Build rapport with your customers. By regularly sending direct marketing mails, a business can easily build rapport with prospective customers. It is also an effective way to strengthen your relationship with your old clients. It is easier to build trust and encourage loyalty among existing customers when you communicate with them on a more personal level.

More cost-efficient than other marketing methods. When compared to other marketing methods, a business owner can save a great deal with direct mail advertising. Again, this form of marketing is concentrated to a limited group or niche so there’s no need to use a huge percentage of your marketing budget.

Copyright (c) 2010 Luie De Von

Direct Marketing – One of the Most Effective Forms of Marketing Today?

Direct marketing can be said to be one of the most effective forms of marketing today. This is because by this method, products are ‘directly marketed’ to a potential customer either by a telemarketer or salesman. This type of marketing has been around for quite a while but in the recent years numbers of such people carrying out direct marketing activities has increased by a large amount. Companies whether large or small find that this form of marketing brings them a lot of customer because of the ‘personal touch’ that is associated with it. You too could probably testify to have actually bought at least one product that was marketed to you in this manner.

Does this type of marketing work for everyone?

If you are a business owner looking to employ these marketing techniques, whether or not direct marketing works for you would depend on what kind of business you run and who you want to target. It would also depend on other factors such as resources and how much you are willing to spend on it. You would also need to consider what type of marketing you wish to take up.

The types of direct marketing could be categorized into several types. Firstly, telemarketing, where products are promoted by calling potential customers. Secondly, email marketing and thirdly direct mail marketing. Other forms could include infomercials, distributing flyers and advertisements in magazines.

Simply using these marketing techniques however will not get you the desired results. It takes time and a lot of hard work to get customers to actually purchase your products. You would therefore need help with good marketing solutions.

Finding good direct marketing solutions:

Several websites offer great help regarding this type of marketing solutions. For these marketing solutions to work effectively you would need to be aware of the issues that you are facing with your direct marketing activities. This could include poor customer satisfaction, delayed response, low level of sales and so on. Once you identify the problem you will be able to employ the direct marketing solutions that would help you deal with it the best.

If you are not satisfied with finding these marketing solutions on your own however, you could also turn to a good, reputed direct marketing agency that will provide you with all the help that you need to ensure that you have a good marketing plan and that you see results of these marketing solutions.