Who Else Wants to Know the Pros and Cons of a Direct Marketing Campaign?

Starting Your Own Business

I got to tell you that whether you are in the network marketing business or are building another home based business, marketing is a very important factor. How else can your business succeed if nobody knows it even exists? How would anybody be able to find you and your business? Continue reading and I’ll share some of the advantages and disadvantages of running a direct marketing campaign.

Marketing Campaigns

There are a few different ways to run a marketing campaign. Direct bulk mailings, email campaigns, telemarketing and even purchasing television or radio commercial time are all ways that small businesses get the word out about their products or services.

For most of us, these methods can be cost prohibitive. Many home based business owners take their business’ budget right out of their household income. Because of this, it becomes very important to weight out the pros and cons of direct marketing before making the investment.

The Pros and the Cons

Direct marketing is driven straight to the potential customer or lead. This removes the need to raise prices to cover a middle-man. Some methods of marketing, including emails and bulk snail mail, can even further target your desired consumer by determining what demographic your market consists of and gathering or buying mailing lists specifically for that market.

Direct marketing also allows you to more accurately track the success or failure of specific campaigns. This information is very valuable moving forward as you fine tune and adjust your marketing strategy.

One of the most obvious disadvantages to direct marketing is people’s tendency to not only get annoyed by these campaigns but even to prevent you from reaching them in the future. For example, I tend to mark as “spam” any direct email marketing that I did not specifically request, hopefully to never be heard from again.

Another clear disadvantage is the costs involved. For most of these strategies, market research, mailing lists and delivery costs are all factors. If you’re considering putting together a radio or TV ad, production costs must also be considered.

Word of Mouth

Perhaps the greatest and most overlooked direct marketing campaign strategy is simple customer satisfaction. If you go out of your way to provide your customers or leads exactly what they are looking for at a reasonable cost, their word of mouth advertising can be the most direct, not to mention least expensive, form of marketing available.

Benefits and Best Ways of Using Direct Marketing

The use of internet has developed greatly ever since it was introduced. Today a person has more than one option to start his business online. Not only internet opens diversity in the ways of launching a particular business but also offers a number of remarkable ways to enhancing and promoting any sort of online business.

Since direct marketing businesses can be handled as a part time job, most of the people prefer launching an online direct marketing business. This idea generally proves to be impressive because it is result-oriented by spending little efforts and gaining in return excessive wealth. However, it demands fulfillment of various strategies on part of the businessman. Follow these steps to find out how to start a new direct marketing business.

Work as per your Aptitude_ The foremost and essential thing to be kept in mind is that you should be very relevant to that business which you think you can handle without difficulty. In fact it’s the matter of aptitude that credits a success and growth of any business. Hence, a web designer would not be suitable to kick off a business in the field of social science, for example.

Be Consistent_ In direct marketing there are people of two types; one who spend effort and second, who do not. Of the two, the success is warranted to those who work with dedication and take it serious. Those who maintain consistency in contacting directly with their customers earn much more than those who break up contacts.

Use different strategies_ A number of methods can be used in direct marketing including email marketing, telemarketing, personal selling and direct response. No one knows in the beginning that which way would click on his success. It is advised to adopt all these methods which enable one to directly contact with his customer. Nevertheless, each method has its own pros and cons depending on the nature of business. With the passage of time, a businessman becomes able to choose a suitable method for his business.

Target specific clients_ The response you get from direct marketing business can be either positive or negative. It depends on the nature of clients whom you are going to target as your customers. So it is necessary to keep in view the likes and dislikes of your customers. If you target clients considering their interest, it means you have got the secret of leading your business to the heights.

In short, building up a direct marketing business is not a difficult phenomenon. The only thing is having a capability and understanding of the stratagems generally used in direct marketing. Following the a fore- mentioned techniques can assure a significant income in a short spam of time.

How Keeping Up With Industry News Can Help Any Business – Even Direct Marketers

Last night after a good meal and some pleasant family time I found myself with a spare and very rare hour to myself. As I debated between taking a nice aromatic bath or reading my backlog of industry newsletters, my thirst for knowledge won out.

For someone who has spent more than twenty years in marketing and client services, I never turn away the chance to find out more about direct marketing. It never ceases to amaze me how companies and advertisers are able to find new and unique marketing methods to directly market to both businesses and consumers. That is why spending time reading industry news is part of my daily job.

Industry articles, newsletters and whitepapers are wonderful tools. Anyone in business can benefit from reading them. Remaining stagnant with your industry knowledge only serves to allow your clients to look elsewhere for the help they need. And you would have only yourself to blame. You expect your doctor to constantly keep abreast of new and cutting edge procedures and medicines. Why not do the same yourself?

Recently I was reading a paper by Robert Bly entitled “Secrets of Successful Business to Business Direct Marketing”. He makes some interesting and thought provoking testaments thanks to his many years in marketing. In one section he expounds:

“The business buyer is an information seeker, constantly on the lookout for information and advice that can help the buyer do the job better, increase profits, or advance his career.”

I cannot disagree with that. Direct marketing business to business is very different from direct marketing business to consumer. Drip marketing is very effective when marketing to a business as most will purchase a product or service after a long period of research. Consumers however are impulse buyers and one offer is all they need to see before whipping out the credit card. Where we disagree however is when he states:

“Don’t be afraid to write long copy in mailers, ads, and fulfillment brochures. Prospects will read your message – if it is interesting, important, and relevant to their needs.”

Sorry Robert, but most purchasing agents and company owners that I have dealt with over the years are consumers at heart. They purchase needed materials and services the same way a consumer would: what gives me the best value for my money. Directly marketing to them with an overload of information will have them tossing that mailer in the trash or deleting your email with the click of a button.

Whether a company uses direct marketing to attract another business or a consumer, always make sure your advertising makes the recipient want to know more. Show them where they can find out by directing them to a website, opting in through an email or responding with a return reply card. THEN send your brochure or booklet full of information.

When using direct marketing to a business, always be professional, knowledgeable and concise. Grab the buyer’s attention and lure them into finding out more. Your bottom line will thank you for it.

There are many more pieces of information in Robert’s report that have me thinking. Direct marketing experts like him are a wealth of knowledge. I have many more articles yet to read too. Who knows what I might still learn. If I do I will be sure to share.

Direct Marketing Copywriting – Tips to Explode Your Sales Today

We all know that copywriting is extremely important, but there is a specialized style of writing, called direct marketing copywriting, that is especially effective. If you have not worked to develop your direct marketing copywriting skills, then you need to take just a few moments to read this article. You will soon learn how you can start writing better copy that produces more sales than you ever thought possible.

Direct marketing copywriting involves a few things. One of its most important aspects is that it speaks to a specific market. The general term ‘copywriting’ just refers to writing words that are attempting to make a sale to anybody. But if you are speaking directly to a market that you have knowledge about, you can say so much more. For example, if you were trying to sell golf shoes, would you make more sales by writing copy that is targeted at anyone (golf players and non-golf players alike)? Or do you think that you would be able to make more money by speaking directly to those who are avid golf players? Of course you would make more money writing copy specifically for golf players.

This is something that most people just don’t understand when they sit down to write out a sales page. They need to speak directly to their target audience, directly to the market – hence, direct marketing copywriting.

How Do You Speak Directly To Your Market?
That’s simple – you get inside of their heads. You need to think like a potential customer. You don’t want to write your sales pages so it sounds good to just anyone. You want to write out your sales page so it sounds good to your market. What problems do your potential customers have? What are their likes? What are their dislikes? What have they tried to solve their problems? What works? What doesn’t work?

You should know the answer to all of these questions before you begin writing out your sales letters. Why? Because this knowledge will allow you to speak directly to your market! You can say things like, “If you are like I used to be, you’ve probably tired solution A and solution B, but found that the problem only got worse.” Or you could say something like, “I know that I didn’t want to try solution C because I don’t like to…” See what I’m doing here? I’m using the answers to the questions above to write out something that speaks to my readers.

You can’t just say “I know that you’ve tried everything! Now try this!” because that isn’t specific enough for anyone to connect to. No matter what you think, no one has ever tried every solution to a problem. You need to get specific, so people will read you direct marketing copywriting and say “Yes! I HAVE tried that and it didn’t work for me either!” Now they’re listening – believe me.