Direct Marketing to Customers With E-mail

Direct marketing is a way to market directly to customers without using advertising or other types of general promotion that is meant to attract larger groups of people. Instead, the marketing message is sent directly to the potential customers individually. Direct marketing mail is the fliers, postcards and other mail often termed junk mail. Online, junk e-mail, also called spam, is illegal unless the customer signed up to receive the e-mail marketing messages.

E-mail Marketing

The principle of e-mail marketing is just the same as the principle of sending direct snail mail. The messages should be targeted to addresses that are most likely to belong to people who are interested in buying the products. With snail mail, that often means sending out mail to people in specific zip codes. Online, it means sending the marketing messages to people who sign up for the messages.

This targeting makes the messages reach those who you know are interested in the products and who you know are interested in hearing more about them. They are more likely to read the message than someone who has not been targeted for your direct marketing.

Legal Direct Marketing

To keep the direct marketing e-mail messages both legal and targeted, get customer leads by asking people to sign up for your newsletter or sales list. The information sent out with a newsletter is not just informational. It’s also full of targeted marketing messages. A newsletter is direct mail when it combines news that the customer wants with marketing information such as prices and product links.

Inexpensive Marketing

Besides the targeted aspect of marketing, one of the best reasons to use it is because e-mail direct marketing is one of the least expensive methods of sending out marketing messages. Purchasing advertising can be expensive, depending on the size of the ad and where it is placed.

Using direct marketing only costs as much as using an auto-responder, which may be free in some cases. The newsletters or other marketing messages are sent out, with little trouble, all at once and don’t require a lot of time to set up. They can be sent out as often as needed in order to inexpensively send out a high number of messages at once. They can reach many targeted customers instantaneously. With direct marketing e-mail, a sale can be advertised in minutes to the very people who are interested in buying.

Direct Marketing Versus Internet Marketing – Which Is The Best?

With the surge in marketing on the internet, some question, direct marketing or internet marketing?
 
First, are you advertising or are you marketing? There is a difference and it is important to know the difference.
 
Advertising is simply announcing a product with the intention of creating awareness with the end result being possibly a sale or even just a visit to a website or similar action.
 
Marketing is a deliberate step by step procedure aimed at a closing of a sale.
 
We are going to look at marketing today.
 
Direct marketing has been around much longer than internet marketing. Direct marketing is often done with direct mailings. This often takes the form of flyers, cards and brochures mailed to a home or business. It can also be personal sales visits to a business or home. Phone calls are also a form of direct marketing.

 
Internet marketing has different methods also. There is direct email, banners, text ads and now social networks. As with direct marketing different methods are used and different combinations and variations are used.
 
Before starting either marketing campaign it is necessary to determine the cost effectiveness. How much expense can be used to make a sale? This is directly correlated to the price of the product and or volume of sales once established with the customer.
 
The costs involved with direct marketing can be prohibitive if the price of the item you’re selling is not high. But if you are selling say real estate the costs in direct marketing can be an expense compensation many times over. The personal visits, repeated mailings can pay off, but is there a better way? Lets look at internet marketing.
 
One of the major factors in internet marketing are the sheer numbers of people available on the internet. There are different figures batted around for the number on the internet but 1.8 billion is a figure often quoted. It is huge. Add to this the different mediums available to the internet marketer. There are videos, pod casts, audio only messages, writing and many interactive mediums and techniques available. The auto responder is another favorite tool giving instant answers, sales letters and even digital products delivered immediately. All of us like ”immediately” don’t we?

 
But what the internet offers that is truly amazing is the ”viral” ability of products and services. Having a sales video go viral,that drives traffic to a sales site, can mean instant success. Sites like YouTube have more viewers than CBS,NBC and ABC put together. That sort of audience is hard to capture but most importantly it is free.
 
Direct marketing will always have a place in this world but for sheer numbers and contacts it is hard to beat the cost effectiveness of internet marketing.

Direct Marketing Offers Flexibility Plus Support

Hundreds of thousands of people in North America work either part or full time for some type of direct marketing company. “Direct marketing” refers to selling something, either a product or a service, directly to consumers. This kind of selling “by-passes” the typical retail venues, like a physical store. Direct marketing companies also rely most heavily on word-of-mouth to promote its products rather than commercials, newspaper/magazine ads, etc.

These companies recruit independent sales representatives to promote and sell their products. This kind of selling typically occurs within the home of a customer who agrees to hold a “show” or a “party”. The party host/hostess then invites a group of friends and acquaintances to hear about the product or service. The independent sales representative describes and demonstrates the product or service that he/she is trying to sell to guests.

The independent sales representative usually earns a commission, or percentage of the total amount of sales for a show or shows. Every direct marketing company is different, but typically an independent sales representative earns somewhere between 15 and 25 percent of the total amount of sales that he/she generates.

The goal of direct marketing, aside from making sales, is to keep the chain of sales going. Independent sales representatives try to generate new business during these in-home shows. They may offer the host/hostess a bonus product or a small commission for any new shows that are booked by guests at the party.

The biggest benefit joining up with a direct marketing company is that independent sales representatives are able to choose their own work schedules. They are almost always free to sell as little or as much as they want to (although the parent company may offer strong incentives to reach certain sales targets). There may be a minimum monthly sales quota to meet in order to remain “active” with the company, though there are many companies that don’t have a monthly quota.

Direct marketing is one of the most popular and simplest ways to work at home. Independent sales representatives have the benefit of a parent company which offers training and sales advice. They also have opportunities to work for extra rewards over and above the commission check for meeting sales targets. Cruises, trips and cars are commonly offered to top sales representatives.

You don’t necessarily have to be the world’s best sales person to be successful at direct marketing. You probably have what it takes if:

* You enjoy socializing and meeting new people.

* You are self-motivated.

* You really like the product(s) or service(s) that a particular company offers. “Avid customers make the best sales representatives” is a very common mantra in direct marketing. If you already enjoy and believe in the product, you won’t have to worry about sounding like you’re making a phony or contrived sales pitch.

* You like to challenge yourself.

Direct marketing allows the independent sales representative to be his or her own boss, yet still have the support of more experienced mentors. Some people choose this kind of work as a part time or supplementary income. Others work it into a full time, sustainable and livable income. Either way, direct marketing is an excellent way to make money at home.

Benefits of Direct Marketing: The Personal Touch!

Direct marketing connects you directly with your customers. When customers receive a piece of mail addressed to them, take a phone call, get an email from you or see you or your sales representative in person, they connect with you and your business on a personal level.

Let’s look at three aspects of the benefits of direct marketing.

Building Relationships

When you market directly, you build relationships. No matter what day or age, or how much technology we have, the core of all successful business strategies is building on a rock-solid foundation of interpersonal connection. Customers like to deal with a familiar face, a trusted brand, a known quantity. Contacting customers repeatedly reminds customers of your quality and lets them know you care.

Keeping Track of the Metrics

Direct marketing allows you to track your numbers easily. When you use different types of direct marketing, you can efficiently compile statistics and measure several different parameters, including response percentage rates, geography, demographics, psychographics, and timing. With this kind of specific information, you can reap the benefits of direct marketing more fully in the future by having a scientific, mathematically based way of selecting targets and gauging your timing more specifically.

Minimizing Competition

By marketing directly, you avoid immediate competitor response or counter-offers. Competitors may, of course, get wind of your materials, but they cannot respond as rapidly or effectively as they can to online campaigns, for example. Thus, your deals are likely to be the best ones around. When your customers are accustomed to hearing from you directly, they are less likely to shop around and more likely to keep coming back.

These are three major benefits of marketing directly, but there are many more. To find out for yourself how beneficial it can be, set up your marketing campaign today!